Guitar Rig 7

BROADENED MARKET POSITIONING

Successfully executed the campaign to reposition the legacy software as an inspiring "creative effects playground", attracting a wider audience of music producers and sound designers

CAPITALIZED ON MARKET TRENDS

Leveraged music trends by centralizing launch messaging around the software's new components, including tape wobble and noise machine

DROVE VERSION UPGRADES

Spotlighted the new intelligent circuit modeling (icm) technology, powering four new amps and five new pedals, as a major sound quality upgrade to successfully convert previous generation users.

AGILE CAMPAIGN MANAGEMENT

Successfully directed the production of high-impact marketing assets (including official walkthroughs, educational videos, 3d artwork, and pre-roll ads), overcoming the challenge of aligning marketing copy with a product still in late-stage development.

LED CONTENT CREATOR OUTREACH

Developed and executed extensive content creator campaigns to support the global launch and drive product education.

STRATEGIC BUNDLE INTEGRATION

Successfully positioned the product as a major highlight within the global launches of the komplete 15 and music production suite 6 bundles.