why work with me
I work at the intersection of strategy, content, and execution.
At Native Instruments, I contributed to global product launches, leading campaigns across digital channels, content production, and creative direction.
Today, I collaborate with Ableton and other partners to bring campaigns to life; focusing on artist and creator sourcing, production management, and educational video content, from early concept to final delivery.
When I'm Not working on marketing stuff
Alongside my marketing work, I produce music under the name Cook Strummer and run my label, Golden Karma. This creative practice directly informs how I approach campaigns with a strong focus on storytelling, emotion, and cultural relevance.
I use tools like Notion, Asana, and Google Workspace to manage projects, stakeholders and production, and leverage AI tools such as ChatGPT, Claude, Gemini, and Higgsfield to accelerate workflows and content creation.
I work with Adobe Creative Suite and DaVinci Resolve for video editing and color grading.
